S&N to Launch Bulmers Pear Cider in Eight Packs

The introduction of the new pack format will provide consumers with a more convenient and cost effective way of stocking up for social occasions.

07/06/08 Scottish & Newcastle UK (S&N UK) is set to launch an eight pack of Bulmers Pear cider to make the most of the huge success of the popular premium cider brand since its launch.

With an ABV of 4.5% and a refreshing and natural-tasting pear flavour, Bulmers Pear appeals to male and female younger to mid-life professionals who enjoy a refreshing change to apple cider, wine or beer.

The introduction of the new pack format will provide consumers with a more convenient and cost effective way of stocking up for social occasions, therefore supporting S&N UK's category vision for the off-trade which recognises that Bulmers Pear fulfils consumers' desire to enjoy 'pub quality' drinks when entertaining at home.

Carol Saunders, Head of Customer Marketing, S&N UK, commented: “Bulmers Pear has been hugely successful within the UK off-trade, having been fuelled by the continuing trend for premium ciders. This new pack format will bring added convenience to consumers and create a further profit opportunity for retailers.”

The new pack format will be distributed across all off-trade channels nationwide from the end of June.