Russians Want Traditional Russian Beer
06 July 2016 --- WCIOM has publicly presented its latest survey data on the demands of the local beer-drinkers. The main goal was to establish what kind of beer Russians would prefer to see in stores, what they think about the brewing industry, and in what cases Russians deem the consumption of beer appropriate.
Along with the revival of Russian winemaking (76% spoke in favor), the majority of Russians would like to return to the traditions of Russian breweries (58%).
More than half of Russian citizens (53%) consume beer in general. The most common statement is that most of the beers on the shelves in Russian stores are produced in Russia using foreign technologies (44%). 72% of respondents would like to see more of traditionally Russian beer on the shelves.
35% of Russians believe the most promising area for the domestic brewers is in the revival of Russian brewing traditions.
|
Whether or not to revive the tradition of making this particular beverage in our country. |
Yes
No
Can't say
Vodka
45
44
11
Beer
58
31
11
Wine
76
15
9
Samogon
26
62
12
Medovuha
50
29
21
|
What judgment is more consistent with your point of view? |
All
Most of the beer sold in Russia, produced by Russian traditional technologies
37
Most of the beer sold in Russia is produced by foreign traditional technologies
44
Can't say
19
|
If you like or do not to see this beer on the shelves in Russian stores? |
Yes
No
Other
Can't say
Beer produced by Russian traditional technologies
72
20
4
4
Beer produced by Russian traditional technologies but abroad
42
48
3
7
Beer produced by foreign traditional technologies abroad
36
56
4
4
Beer produced by foreign traditional in Russia
31
51
8
10
|
If the direction of development of the industry of brewing in Russia depend on you, what would you do first? |
All
Adopt Russian tradition of brewing production
35
Purchase modern equipment for the production of beer
16
Develop unique recipes of brewing and would launch them into production
16
Attract foreign specialists
11
Other
12
Can't say
10
|
Do you drink beer, and if so, how often? |
All
18-24
25-34
35-44
45-59
60+
Several times per week
6
2
9
10
7
1
2-3 per month
13
17
20
18
6
11
Once in a mo
14
19
13
18
11
13
Less than once in a mo
20
18
22
15
26
18
Never
46
44
36
39
49
56
Can't say
1
0
0
1
1
1
|
If each situation is appropriate or not for the use of beer in this situation | |||
|
yes |
no |
Can't say | |
|
Meeting with friends |
68 |
31 |
1 |
|
Public holidays |
44 |
53 |
3 |
|
At family events |
40 |
58 |
2 |
|
New Year |
40 |
58 |
2 |
|
When watching sports events |
38 |
59 |
3 |
|
While religious holidays |
21 |
77 |
2 |
|
Whenever having a meal |
6 |
93 |
1 |
