02 Aug 2024 --- Berry growers have increasing concerns over the future of their industry, with nearly half no longer profitable and 37% considering reducing production or leaving the industry due to rising costs and poor pay from supermarkets, a study finds. New research by the British Berry Growers (BBG), an industry body that represents 95% of all the UK’s commercial soft fruit growers, reveals that almost 47% of British berry growers surveyed say they no longer make a profit, while 53% assess their financial health as bad, or extremely bad.