Rexam the #1 in the Sample Market is Launching the First Range of Sales Samples
Rexam Dispensing Systems proposes the new Blister Pack, a spray perfume sample designed as a sales product. Intended to attract new users of perfume through over-the-counter shopping, the sample offers the same olfactive experience as the bigger bottle.
17/11/06 Rexam Dispensing Systems, already the world-leader for spray perfume samples, presents three concepts of miniature products designed to boost the sales of purse-sized products: the Blister Pack Sampler (miniature perfume sample), Sof’Twist (a sample dressed to slip handily inside a purse) and Sof’Serum (a mini spray for very fluid skincare lotions).
To appeal to new users of perfume, the Blister Pack Sampler from Rexam Dispensing Systems has many attractive features.
Looking like a miniature, perfume assumes a new state of mind.
Rexam Dispensing Systems proposes the new Blister Pack, a spray perfume sample designed as a sales product. Intended to attract new users of perfume through over-the-counter shopping, the sample offers the same olfactive experience as the bigger bottle.
The trial pack gives up to 40 sprays per sample – enough to allow customers to "fall for" a fragrance and prompt them to purchase the larger bottle. Another important asset is the fact that the Blister Pack also provides a lot of space to advertise and catch the consumer's eye.
Rexam provides its Sofilux product, a sample with glass vial and invisible SP5K pump, while Biopack takes care of the filling and packing on high-speed packing lines.
"Because this sample is designed to be sold at a competitive price over the counter, it provides a quick and quantifiable return on investment," said Stanislas Feminier, Sample Marketing Manager for Rexam Dispensing Systems.
Elizabeth Arden for Curious, the new Britney Spears fragrance, has already successfully commercialized this new innovative packaging in the US market.
Sof’Twist: a new fragrance routine
Rexam Dispensing System presents Sof’Twist, a simple and novel solution to boost the miniatures market. Refined and very appealing, Sof’Twist can meet all the needs of brands selling in perfume stores.
What's so different? Twist the top section of the pack and the spray vial appears rather like lipstick emerging from its case. This complex packaging solution was inspired by the world of makeup. Unquestionably a lot of fun and highly original, it is a solution able to add a "new twist" to anyone's fragrance routine.
An innovation with a new mix of know-how. Sof’Twist consists of a small, refillable plastic pack in which is inserted a Sofilux spray sample delivering 2 ml of perfume.
Refillable? A made-to-measure response for marketing departments. To refill, consumers simply remove the glass vial and insert a new one. Being so easy to use, it offers bold development potential, from complimentary purse sprays as a GWP to multi-vial gift package where consumers can use several different fragrances. It is equally suitable for both the sales product and sampling markets.
As the ultimate in-purse product that can be customized anyway you wish through a wide choice of trim (silk-screen, hot-stamp, lacquering, metallization), Sof’Twist is produced as a standard model.
Sof’Serum, the eye contour cream is becoming now a sample
The Sof’Serum designed by Rexam is an upscale miniature sprayer for skincare products with very fluid formulas such as eye contour creams. The combination of glass for the base and metal for the pump and cap give this product innate elegance.
The upper sections are developed with anodized gold or silver or, if you prefer, special color shades. The glass base is soft to the touch and perfectly conjures up the product's own sensuality.
Holding 5 ml of product and fitted with a screw-on pump of 50 Mcl, Sof’Serum delicately dispenses a small drop of product every time it is used.
Packed in a PVC case, it can either be sold individually or included inside a "cure" treatment coffret or be used as an upscale GWP (gift with purchase).
Given its low cost price, it will become an ideal pack for the sale of upscale skincare products.
Sof’Serum to be discovered at Cosmeeting (11 – 13 September / Paris)
