Rekorderlig Releases Mixed Collection Pack

11 Jul 2014 --- Swedish cider brand, Rekorderlig, is launching a first in the packaged cider category – a mixed seasonal multipack.

The limited edition Summer Six will contain a mixture of three different flavours providing the consumer with more variety in a single purchase.

The collection is comprised of Strawberry and Lime, Mango – Raspberry, and Apple.

Chloe Allan, senior brand manager at Chilli Marketing said: “The flavoured cider category is driven by innovation, so summer should be a time to introduce limited edition products that intrigue and excite consumers.

“Rekorderlig is committed to driving growth within flavoured cider, by introducing this category first – mixed flavours that are perfect for the summer, we’re giving our consumers that all important choice and even more reason to buy Rekorderlig in a crowded marketplace.”

This Summer Six is the first in a planned range of seasonal mixed packs. With two of the top 12, single-bottle (500ml) flavoured cider SKU’s in grocery,

Consumers will find Rekorderlig’s perfect serve recipes on the packaging of the multipack, which have been developed by the brand’s Global Brand Ambassador, Joel Persson. Rekorderlig’s aim is to educate cider drinkers on the versatility of the product and to enhance their drinking experience at home.

The new mixed seasonal packs are on sale in Asda from this month and will be rolled out in to Booths from August as well as other selected grocers and retailers.