Reducol Finds French Application
The following products will be launched on the market through Champion stores: original and strawberry flavored yogurt drinks, a mixed strawberry and apricot flavored yogurt, and an all natural (fruit base) set yogurt.
09/10/06 Forbes Medi-Tech Inc. has announced that Champion, based in France (a Groupe Carrefour banner), will be creating five new dairy products containing Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol. The following products will be launched on the market through Champion stores: original and strawberry flavored yogurt drinks, a mixed strawberry and apricot flavored yogurt, and an all natural (fruit base) set yogurt. The Carrefour superstores will sell these products under their brand name Agir Nutrition.
"At Champion, we are committed to providing consumers with the products they demand and with the growing popularity of heart healthy products we felt it was a natural progression to offer these great tasting cholesterol-lowering products with Reducol," noted Champion France representative, Sylvain Ferry.
With the latest announcement a wide variety of cholesterol lowering dairy products containing Reducol can now be found in a number of European countries including France, the United Kingdom, Finland and the Netherlands, at major retailers including Champion, Tesco, U.K. Wal-Mart/ASDA, Kesko, and Albert Heijn.
"Today's announcement was made possible due to the continuing success of Reducol(tm)-based dairy products in Europe and speaks volumes about our product's credibility and competitive advantages," noted Charles Butt, President and CEO, Forbes Medi-Tech. "We are excited to be working with international distributors, such as CARREFOUR GROUP, and we hope to continue the expansion of Reducol(tm) product launches as the worldwide demand for cholesterol-lowering, Reducol(tm)-based products continues to grow."
Reducol is a unique ingredient containing plant sterols and stanols, commonly known as phytosterols, or "Sterols". Like other previously announced Reducol(tm)-based products, these five products when consumed in recommended amounts, and combined with a prudent diet and regular exercise, may help customers lower their cholesterol by up to 24%.
In Europe, Reducol can now be found in such dairy products as yogurt, yogurt drinks, cheese and margarine spread, but can also be found worldwide in such items as chocolates and dietary supplements.
