Redhook Brewery Introduces New Summer Seasonal
SEATTLE, Wash. – Redhook Brewery introduced a new summer seasonal that is a true Seattle original. Summerhook is a golden rye ale made for Seattle summers: picnics at Green Lake, day games at Safeco Field, or warm evenings at the Fremont Solstice Fair.
Summerhook is a new addition to Redhook’s seasonal line up that features crisp hoppiness and rye malt characteristics. Summerhook’s light body and 4.7 percent ABV make it a refreshing must for the season.
“Our brewing team set out to create the perfect summer beer,” said Nick Crandall, lead innovation brewer at Redhook Brewery. “Summerhook delivers a subtle hop profile to an interesting high rye malt bill. This beer has amazing balance and is refreshing and sessionable. It is everything you would want in a great summer beer.”
Redhook is throwing a launch party for Summerhook at Add-a-Ball in Seattle’s Fremont neighborhood on May 10, 2016, from 5:00 to 8:00 p.m. There will be live performances, beer specials all night, and a food truck featuring a special collaborative Summerhook sauce. The event is the perfect lead in to next month’s Fremont Solstice Fair, where Redhook will have a VIP rooftop party on June 18, 2016. Please join Redhook at Add-a-Ball to meet Crandall and the entire team.
Summerhook is also reflective of an overall branding and packaging refresh for Redhook in 2016. The new packaging features modern classic designs that celebrate Redhook’s heritage and its original look and feel. Extra Special Bitter’s badge and logo lock up inspired the facelift of the entire Redhook brand family, including all core and seasonal beers.
