Real-Time Temperature Labeling Among New Packaging Technologies

OnVu TTIs allow producers, retailers and consumers to check at a glance whether perishable goods have been stored and transported properly.

13/06/08 Intelligent Packaging CIBA has developed the latest generation of ONVU TIME-TEMPERATURE INDICATORS for 'the label that makes freshness visible".

"Consumers often prefer transparent packaging, as it allows them to see what they are buying and whether the package is full," says Denis Keller, marketing manager packaging, Europe, Africa and the Middle East. "Transparency also enhances the appeal of the goods, as it indicates freshness, cleanliness and visibility. However, transparent packaging is especially prone to content damage: Ciba offers special barrier technology to help protect packaging contents and prevent discoloration."

OnVu TTIs allow producers, retailers and consumers to check at a glance whether perishable goods have been stored and transported properly, says the supplier.

Designed for "the label that makes freshness visible" Ciba OnVu time temperature indicators.