Ready and little waiting

The ready meals sector is synonymous with innovation

The ready meals sector is synonymous with innovation, as new products reflecting both the principle convenience needs and specific customer demands are launched. A successful ready meal needs to be more than just a meal solution and it can satisfy demands such as ethnic and exotic, premium and indulgent and low and light. As Innova noted, “the traditional view of ready meals as “cheap and nasty” no longer holds weight with the everyday consumer.” Here Innova chose to showcase innovation across the ready meals sector by presenting the traditional sectors of canned and frozen varieties, which are being pressured into offering unique flavors and added value and the rapidly developing ready meals sector, which has surpassed the frozen sector in the key UK market in terms of new product activity. Meanwhile good ideas are also grouped under three mentioned positioning categories, as some ready meals become more authentic and others meet low fat and low calorie demands.

Click here to download the matrix as a PDF file: http://www.innovaanalysis.com/pdf/coffee.pdf