03 Sep 2019 --- While vanilla remains one of the most widely used flavors within the food industry, there is still opportunity for growth as it plays into plant-based and sustainability trends. Its multiple facets make it a unique, versatile and highly evocative flavor in line with key trends influencing the industry. Despite this popularity, there are concerns around sourcing and sustainability, as consumers continue to demand transparency. Yet industry experts explain to FoodIngredientsFirst that, nonetheless, it is expected to maintain its classic appeal and strong market positioning.