Quaker Oats Launches Flavoured Oats with Real Fruits & Vegetables

With the launch of the new range of flavours, Quaker Oat’s original goodness of wholegrain nutrition now gets the added benefit of great taste.

5 Jul 2012 --- Quaker Oats, the world leader and India’s No.1 Oats brand from PepsiCo now has an all new range of flavours. Adding taste to its unique health benefits, the new flavours lend greater variety and appeal to the Quaker Oats portfolio. While Strawberry flavour with Apple and Kesar flavour with Kishmish are sweet, Homestyle Masala and Lemony Veggie Mix are the two new savoury flavours.

With the launch of the new range of flavours, Quaker Oat’s original goodness of wholegrain nutrition now gets the added benefit of great taste. What’s more, with its real fruit & vegetable inclusions this healthy & great tasting bowl of breakfast from Quaker Oats comes at just INR10/-* and promises to appeal to consumers across age groups.

Anuj Chadha, Category Director Quaker, PepsiCo India-Foods said, “We are committed to offer consumers variety that is both enjoyable and healthy. We believe that these great tasting flavours which have real vegetables and fruits will help drive consumption and bring in more customers into the Quaker fold. The flavours priced at Rs.10/-* have been developed after extensive feedback and are part of our strategy to come up with offerings that are affordable and meet changing consumer needs.”

All the four new flavours have healthy inclusions of real fruits and vegetables, topped in local Indian flavours. While the Strawberry flavour with Apple has real apple pieces, the Kesar flavour with Kishmish has real raisins. The Homestyle Masala includes strips of carrot and tomato while the Lemony Veggie Mix has real pieces of capsicum. The Homestyle Masala and Lemony Veggie Mix come in single serve packs of 28g and Kesar Flavour with Kishmish and Strawberry flavor with Apple in single serve packs of 26g.

The packs are currently available in modern retail outlets across India and in both modern, traditional trade across the four Southern States of Karnataka, Andhra Pradesh, Tamil Nadu and Kerala.