PURITY.ORGANIC Launches BE WELL drinks

04/07/06 Pacific Organic Produce introduces the latest innovation from beverage company Purity.Organic: BE WELL drinks, an organic hydration line of enhanced juice drinks offering low sugar, vitamins and antioxidants. Purity.Organic kicks off the BE WELL line with two flavors, Healthy Energy (pomegranate and raspberry) and Restore (orange, mango and tangerine). BE WELL drinks expands the company’s beverage line to seven USDA certified varieties now available exclusively in 16-oz. PET.

Purity.Organic BE WELL drinks:

• Healthy Energy, (22% juice) Pomegranate and Raspberry juices with Green Tea and Guarana seed extracts for a natural boost, plus Grape Seed extract for antioxidants.

• Restore, (25% juice) Orange, Mango and Tangerine juices with Vitamin B, Calcium and Electrolytes.

NATURAL SOURCES

Purity.Organic uses vitamins and extracts from natural sources, without using chemically derived additives. For example, the electrolytes in Restore are from sea salt, and the caffeine boost in Healthy Energy is from green tea and guarana extracts.

GRAB-AND-GO ORGANIC IS HERE

By focusing on the 16-oz. grab-and-go category, Purity.Organic is bringing high quality organic juices and juice drinks to the mainstream marketplace. With seven flavors and stylish packaging, Purity.Organic gives delis, supermarkets and convenience stores an attractive way to offer non-perishable organic products to their customers.

GOOD FOR THE SYSTEM

Fresh ideas make Purity.Organic juices widely available for an attractive price. All Purity.Organic juices are flash pasteurized to ensure a one-year shelf life with no preservatives. For maximum efficiency Purity.Organic uses PET, a highly recyclable plastic, instead of glass bottles because it is lighter and requires less energy to ship and produce.

WHEN YOU HAVE TOO MANY LEMONS...

Growing organic lemons, apples, and oranges for produce aisles leaves farmers with extra bins of fruit. By creating a market for juice fruit (produce intended for processing) Purity.Organic not only increases an individual grower’s return, it helps raise the demand for organic produce across the board, making sustainable agriculture an economic reality. Ten percent of Purity.Organic dividends are returned to the organic community.

http://bevnet.com/news/2006/07-03-2006-purity_organic_be_well.asp