PureCircle Announces Nestle Collaboration in Malaysia

Asian consumers are increasingly looking for natural lower calorie solutions and Nestle are responding to this major trend. PureCircle is proud to be associated with these exciting launches.

18 Nov 2009 --- PureCircle is pleased to announce a collaboration with Nestle in Malaysia to support Nestle's drive towards healthier eating. PureCircle and Nestle Malaysia have joined forces to reduce calorie intake in a number of products across the Nestle portfolio which have recently been launched onto the Malaysian market.

PureCircle VP Sales Asia Pacific, Rabindra Shair commented: "Nestle is a global leader in health and wellness. Asian consumers are increasingly looking for natural lower calorie solutions and Nestle are responding to this major trend. PureCircle is proud to be associated with these exciting launches."