PureCircle and Premium Ingredients Partner in New Distribution Agreement

This strategic partnership allows Premium Ingredients to sell a large range of high-purity stevia products to emerging customers backed by the excellent brand reputation of PureCircle.

Sep 2 2010 --- PureCircle USA, the world’s leading producer and marketer of high purity stevia products, announces a new distribution agreement with Premium Ingredients International, one of the largest ingredient distributors for food, health and wellness and feed/pet food manufacturers. Effective September 15th, 2010, Premium Ingredients will become the new distributor for PureCircle’s stevia-derived products within the United States. This strategic partnership allows Premium Ingredients to sell a large range of high-purity stevia products to emerging customers backed by the excellent brand reputation of PureCircle. For PureCircle, the agreement extends its distribution reach within the United States by over 1,000 customers while providing them an additional technical resource.

“We are pleased to make this official announcement,” said Jordi Ferre, Corporate Vice President Sales and Marketing for PureCircle. “This new partnership enhances PureCircle’s ability to service customers in the United States with a value-added ingredient distributor that brings a strong technical sales force and distribution network to supplement our own market leading customer support.”

“We are extremely excited to add PureCircle to the outstanding portfolio of fine products and ingredients that we represent,” said Don Thorp, president of Premium Ingredients International. “Our emphasis is to continue to expand our portfolio of good-for-you ingredients and the Supply Side West show is an excellent venue to announce our new commitment with this partnership.”