PROVA Eyes Growth in Indian Confectionery Market

25 Sep 2014 --- PROVA, worldwide leader of manufacturing extracts and flavours of vanilla, cocoa, coffee and other gourmet notes for the sweet food industry, will display its PROCAO range of cocoa extracts and flavourings during the Food Ingredient India exhibition which will be held in Mumbai from the 29th September to 2nd October 2014.

PROVA’s strategy focuses on addressing the huge demand for luxury foods incorporating premium quality chocolate in India. Studies and statistics explain this trend by pointing out a series of factors such as the internationalisation of the Indian cuisine or the growing middleclass which lead customers to be aware of the various types of chocolate and to care about their quality. Today, the Indian confectionery industry is one of the fastest growing in the world with an estimated growth of 18-20% per annum. In 2013, it reached 25% and the demand for “premium quality” chocolate contributed significantly to this growth as it increased by 35% in comparison to the previous year.

PROCAO could be the first choice of the industrialists and experts who are looking for a solution offering high cocoa concentration more than cocoa powder. It has been developed for over 20 years to present a wide array of benefits such as a better solubility, heat resistance or an excellent shelf life with low bacteria counts. These strengths help reducing the amount of cocoa powder, improve overall consistency and lower the powdery mouthfeel.

Whether they are natural or artificial, all the extracts and flavourings produced by PROVA recreate the various chocolate tastes such as the pure cocoa, dark and semi dark chocolate, milk chocolate, white chocolate chocolate-toffee, chocolate nuts, malty and associated notes (hazelnut, coffee, spices, orange, mint, caramel/toffee malt etc).

PROVA has been present in India for one year and a half through its subsidiary in Bangalore already in charge of commercial and logistic activities. The company is also launching the production of PROVANIL vanilla flavour in India and confirms its will to expand its activities in the country where the company has been a significant buyer of vanilla from Kerala and Karnataka.