28 May 2019 --- Private label brands are better positioned to respond to trending categories such as health & wellness than A-brands and continue to penetrate global markets at high rates. This is according to Brian Sharoff, President of the Private Label Manufacturer’s Association (PLMA), who spoke to FoodIngredientsFirst at the recent PLMA show in Amsterdam. This featured several on-trend products operating under key innovation platforms such as organic, vegan, sustainable, convenience and free from.
