22 May 2019 --- Private label brands are at the forefront of innovation and diversification, with retailers able to explore interesting concepts and get them onto their shelves in a short time frame. This is according to Alexander Lichter, VP Sales EMEA at flavors supplier Symrise, which is exhibiting at the PLMA private label trade show in Amsterdam. At the event, which concludes today, the company is presenting concepts that food manufacturers can use to offer “conscious nutrition with full flavor.”