21 May 2019 --- Unilever’s ice cream brand Wall’s is launching the “Vanilla for Change” campaign in collaboration with flavor producer Symrise, non-profit organization Save the Children and the social enterprise ME to WE. The campaign is designed to reinforce support for vanilla farmers and young people within the growing communities of Madagascar while also supporting sustainable vanilla production in the supply chain. Consumers will find a “Track Your Impact” code on Wall's ice cream products in the UK which directs them to information about their contribution to Wall’s projects in schools in the UK and in Madagascar.