Premium Californian wine for women
The first premium California wine designed by women for the U.S. female consumer, is a great-tasting wine that is low in calories, sugar and alcohol.
06/04/05 Beringer Blass Wine Estates (BBWE), a leading Napa-based premium wine company, is introducing what is claimed to be the first premium California wine ever to be designed by women expressly for the U.S. female consumer.
White Lie Early Season Chardonnay, trademarked because of the groundbreaking way in which the wine is made, is a great-tasting wine that is low in calories, sugar and alcohol, meeting the needs of today's dynamic women who want to have it all. The wine will be on store shelves across the U.S. in May 2005.
BBWE plans a groundbreaking marketing campaign to support the launch of White Lie Early Season Chardonnay.
White Lie Early Season Chardonnay, made with premium grapes from Santa Barbara County, is affordably priced at under $10.00 per bottle. The wine will be available nationwide this summer, in major grocery chains and independent retailers with an initial launch in May 2005 in California, Colorado, Florida, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, South Carolina, Texas and Virginia.
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