Pinnacle Vodka Taps Lifestyle Experts for New “5 on Friday” Campaign

05 Sep 2014 --- Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without a moment’s notice? Make entertaining look easy with Pinnacle Vodka and the brand’s new “5 on Friday” program!

Each Friday, from September 5 through October 17, 2014, a series of special guest lifestyle experts will team up with Pinnacle Vodka to provide five simple and stylish tips for an array of home entertaining scenarios that will ensure Pinnacle Vodka fans everywhere are the hottest hostesses on the block.

A recent national poll of 1,000 legal drinking age Americans found that while almost half (47%) entertain at home a few times a year, the vast majority (83%) would entertain more frequently if it weren’t for the time and prep work involved. In response, Pinnacle Vodka enlisted a group of home entertaining experts including DIY expert and founder of Lilyshop, Jessi Jane, and food/travel writer and founder of What’s Gaby Cooking?, Gaby Dalkin, to create a series of essential tips to ease entertaining concerns and take the guess work out of party prep.

“Pinnacle Vodka fans love to spend quality time with their friends and family, and they are looking for ways to keep these occasions – like their cocktails – fun and simple,” said Jason Dolenga, Senior Brand Director of Vodkas at Beam Suntory. “We’ve partnered with the most creative lifestyle experts we know to give our fans the perfect entertaining tips for any occasion, which of course includes serving up simple, delicious Pinnacle Vodka cocktails.”

Launching through Pinnacle Vodka’s pic-packed Pinterest page, the “5 on Friday” tips will cover an assortment of home entertaining themes including: Next Level Brunch, Girls Game Night In, Sunday Funday, Book Club Social, and more. Each set of tips will be paired with a signature cocktail highlighting some of Pinnacle Vodka’s most popular products, including Original, Peach, Cinnabon and Whipped. Pinnacle Vodka’s line-up of stylish, accomplished experts includes:

   - Alison Deyette, National broadcast entertaining expert
    - Gaby Dalkin, Food/travel writer and founder of What’s Gaby Cooking?
    - Jenny Steffens Hobick, Decor/lifestyle expert and founder of Everyday Occasions
    - Jessi Jane, DIY expert and founder of Lilyshop
    - Kelly Lyden, Lifestyle expert and founder of the Party Dress
    - Limor Suss, National broadcast entertaining expert
    - Niccole Trzaska, mixologist and Pinnacle Vodka brand ambassador