Pinnacle Vodka and Cinnabon Join Forces To Develop An Industry-First Vodka Innovation

Pinnacle Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, have introduced a first-ever irresistible indulgence with Pinnacle Cinnabon Vodka. The latest creation from Beam Inc. fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka's award-winning vodka to deliver the ultimate indulgent experience.

"Cinnabon has built a brand on irresistible aroma and taste, and Pinnacle Cinnabon Vodka delivers that amazing flavor in a premium first-to-market vodka," said Bill Newlands, President North America, Beam Inc.

"We're thrilled to partner with such a powerhouse consumer brand as Cinnabon, and we're confident this great-tasting vodka innovation will delight our consumers and bring an exciting new twist to the flavored vodka category."

Like all Pinnacle Vodka flavors, Pinnacle Cinnabon Vodka brings legal drinking age consumers a surprising, never-tried-before premium spirit they will enjoy. Pinnacle Cinnabon Vodka offers lip-smacking indulgence that combines the decadent flavors of cinnamon, brown sugar and rich cream cheese frosting with hints of caramel to create a taste reminiscent of warm, freshly-baked cinnamon rolls. At 70-proof, the product is smooth, five-times distilled and can be served chilled, on the rocks or mixed in festive cocktails at any brunch or get-together.

"As a brand that continually seeks out new opportunities and channels for our fans to enjoy our world famous treats and flavors, collaborating with an industry leading brand like Pinnacle Vodka and backed by spirits leader Beam is very exciting," said Kat Cole, President of Cinnabon, Inc. "We're delighted to have our favorite cinnamon roll flavor captured so perfectly within this premium spirit."

To get an exclusive taste of Pinnacle Cinnabon Vodka, the I Want Pinnacle Cinnabon Vodka Tour will be traveling nationwide delivering special sampling, where legal, of the new innovation during various brunch and happy hour soirees. Simply follow Pinnacle Vodka's Facebook page for locations and details.

Pinnacle Cinnabon Vodka will be available in select markets on December 1, 2013 and nationwide on January 1, 2014 for a suggested retail price of $12.99 for a 750ml bottle.

Visit the Pinnacle Vodka Facebook recipe page for a full list of cocktail recipes blended with the new innovation:
Late Night Sip
1 part Pinnacle Cinnabon Vodka
1/4 part DeKuyper Buttershots Liqueur
1 part White grape juice
1/4 part Pomegranate juice
Handful of toasted coconut
Mix all ingredients in a punch bowl. Add toasted coconut as a float or mix in to punch
Serve in a rocks glass over ice

Brunch Date
3/4 part Pinnacle Cinnabon Vodka
1 part Cranberry juice
Splash of Brut champagne
Mix ingredients over ice shake and strain into a champagne flute. Top with champagne
Garnish with boiled cranberries (boil in brown sugar, water and cinnamon)
Bottomless Buns
3/4 part Pinnacle Cinnabon Vodka
1 part Orange juice
Splash of Club Soda
Prepare in a rocks glass; stir and top with club soda
Garnish with canned or fresh peaches

To find a store or recipe, visit the Pinnacle Vodka website, "LIKE" Pinnacle Vodka on Facebook, or follow them on Twitter @PinnacleVodka.