PhenoFarm and Horizon Italia Sign Antioxidant Partnership

PhenoFarm S.r.l. and Horizon Italia S.r.l. have formed a new partnership in order to deliver effective natural antioxidants and offer application support to food manufacturers.

23 Jan 2013 --- The new partnership has produced the all natural extract PhenoleaComplex Plus which delivers improved antioxidant performance as proved by the comparative study of antioxidant and chelating activities against commercially available Tocopherol Mix and Rosemary extract.

Horizon Italia a consulting firm with decades-long experience as a food ingredients solution provider is strongly linked to food producers providing technical and analytical services. Specialising also in functional blends and the technical and analytical field. This is also thanks to the owned laboratory SAF&ST – Safety Assurance Food & Science Technology. “I'm very proud to take part in this venture; we intend to optimize PhenoleaComplex performance and provide specific application support” states Vasco Parise co-owner of Horizon Italia S.r.l.

PhenoFarm is a fast-growing and innovative company producing olive fruit extracts owed to a high natural occurring polyphenols content that provides an antioxidant protection. Based on its recent analysis of the antioxidants market, Frost & Sullivan recently recognized Phenofarm with the 2012 European New Product Innovation Award for its highly innovative PhenoleaComplex. The product is clean label and aims to address the European demand for superior, natural antioxidant ingredients.

“The overarching consumer benefit of using Phenolea in any given formulation is that it enables its users the ability to create unique products that can carry the local, Green and Natural claims that can be proven. In addition, the added benefit of being highly cost effective for food manufacturers to use will ensure PhenoFarm’s long-term success in the antioxidant market” states Christopher Shanahan, Global Program Manager, Food & Agriculture, Frost & Sullivan.

“The partnership allows PhenoFarm to deliver custom-made all natural solutions for food quality improvement and cost saving on the back of consumer demand against the increasing price trend for natural antioxidants” as reported by PhenoFarm CEO Stefano Germani.