Pernod Ricard USA to sell Seagram's Vodka to Young's
Young's to acquire the Seagram's Vodka brand in the United States, inclusive of Duty Free and all US territories and possessions.
13/07/05 Pernod Ricard USA and Young's Holdings, Inc. and its Affiliates ("Young's") announced that they have reached an agreement, according to which Young's will acquire the Seagram's Vodka brand in the United States, inclusive of Duty Free and all US territories and possessions. This agreement will allow Pernod Ricard USA to focus exclusively on Stolichnaya as its sole Vodka in the United States. The sale is expected to be completed by July 22. The Federal Trade Commission and Department of Justice have granted clearance allowing the transaction to proceed.
Seagram's Vodka was launched by Pernod Ricard USA in October 2002 and rapidly increased sales reaching 640,000 cases in 2004.
Seagram's Vodka has been awarded several accolades, including the prestigious Double Gold Medal at the 2003 San Francisco World Spirits Competition. It has also recently introduced two new flavored Vodka extensions, Orange and Black Cherry.
