Pernod Ricard Launches Absolut Colours Bottle

16 Jun 2015---Absolut is celebrating its legacy within the lesbian, gay, bisexual and transsexual (LGBT) community, with the introduction of an Absolut Colours bottle for the 70cl Original variant.

In-store from July, the bottle’s striking appearance is sure to add some colour to retailers’ sales, with eye-catching off-shelf display solutions also on offer.

Pernod Ricard UK head of marketing Adam Boita said: “Absolut has a rich history of supporting equality and LGBT rights. We encourage retailers to join us in celebrating diversity in a fresh, artistic and bold way.

“Absolut’s tailored suite of POS, including shelf barkers and free-standing display units, will help maximise theatre in store. The bottles will also carry a neck collar that offers consumers colour-coordinated serve suggestions – such as the Absolut One, Absolut Colourful and Absolut Proud.”