PepsiCo’s Neon Zebra targets cocktail mixer disruption as at-home drinking booms
26 Feb 2021 --- PepsiCo is shaking up the cocktail mixer category with the launch of Neon Zebra, a line of non-alcoholic mixers that offers a shortcut to cocktails in seconds.
A modern alternative to cocktail recipes or large format cocktail mixers, each 7.5 oz mini-can of Neon Zebra mixed with any spirit makes two cocktails “without fuss,” says PepsiCo.
Cocktail culture takes hold
PepsiCo is entering the growing cocktail mixers category when today’s consumers look for easy-to-make cocktails amid stay-at-home restrictions during the COVID-19 pandemic. Consumers are also looking for innovations that fit their lifestyle.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience - to cut out time and mess without compromising on quality and taste,” says Emily Silver, vice president of innovation and capabilities, PepsiCo Beverages North America.
“Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”PepsiCo’s latest line of mixers Neon Zebra deliver real juice and no artificial sweeteners.
Packing a punch
Neon Zebra cocktail mixers are made with real juice and no artificial sweeteners and come in four flavors:
- Margarita Mix: Tangy and bold with a flavorful citrus kick of lime.
- Strawberry Daiquiri Mix: Sweet & fruity strawberry flavor with a hint of lime. Perfect with rum.
- Mojito Mix: Tasty lime and the light sweetness of real sugar makes a refreshing mojito, mixed with a rum of choice.
- Whiskey Sour Mix: Sour, but not too tart, for a balanced citrus flavor your whisky will appreciate.
The Neon Zebra line is available in recyclable packaging via aluminum cans and paperboard six-packs.
In March, Neon Zebra will be rolled out in the US across retail and online stores for US$6.99-US$7.99 for six 7.5 oz cans.
Edited by Elizabeth Green
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