12 Mar 2020 --- Expanding within the fast growing energy category, PepsiCo has entered into an agreement to acquire Rockstar Energy Beverages (“Rockstar”), a sugar-free and low sugar energy drink maker, for US$3.85 billion. The energy drinks sphere is pegged by PepsiCo executives as “highly profitable,” which presents further opportunities for the beverage heavyweight to explore. In addition to Rockstar, PepsiCo’s energy portfolio currently includes Mountain Dew’s Kickstart, GameFuel and AMP.