PepsiCo plans up to $500 m investment in India
Aims to consolidate its beverages and snacks business.
30/03/05 PepsiCo has announced plans to invest between $300 million and $500 million to consolidate its beverages and snacks business in India. Pepsi has witnessed a four-fold growth in the last five years and has now put in place a strategy to expand further. The company is planning to spread distribution of its Lipton Ice Tea, then will come the manufacturing of sports drink Gatorade.
The company is hoping to make major progress with its Quaker breakfast products. It is looking at not only oat mixes and hot breakfast cereals, but other breakfast products, including bars and twists.
The beverage portfolio, especially juice products are also likely to see more launches, with the `good for you' product category going in for fortified mixed juices, while Diet Pepsi may be marketed more aggressively as a `better for you' product.
Beverages are also likely to see plenty of new product activity, especially juice products. The company is set to demonstrate a `good for you' product category going in for fortified mixed juices. Meanwhile Diet Pepsi may be marketed more aggressively as a `better for you' product.
