Pepsi Unveils Two New Product Innovations for 2006
Pepsi-Cola North America today announced two new additions to its expanding beverage portfolio. Dole Sparklers to Hit Shelves in October - Sierra Mist Cranberry Splash Available for the Holidays.
18/05/06 Pepsi-Cola North America today announced two new additions to its expanding beverage portfolio - Dole Sparklers and Sierra Mist Cranberry Splash. Dole Sparklers, an entirely new line of sparkling juice drinks, launches this fall in four unique flavors. Sierra Mist Cranberry Splash, a limited-time flavor extension available exclusively this holiday season, launches in November.
Dole Sparklers
Dole Sparklers, an invigorating, low-sugar sparkling juice, is made with real fruit, B-complex vitamins and 50% less sugar and calories than a regular juice drink. The light, refreshing beverage comes in four flavors: pomegranate blueberry, orange tangerine, cranberry raspberry and pink grapefruit. Available in a single-serve, 16.9-oz proprietary plastic bottle with a distinctive "bubble" design embossed into the packaging, the product launches in October.
Sierra Mist Cranberry Splash
Sierra Mist is launching its first limited-time-only offering with Sierra Mist Cranberry Splash, the crisp lemon-lime soft drink flavored with a hint of cranberry. Sierra Mist Cranberry Splash will be available for eight weeks, beginning in November, in packaging that will reflect the spirit of the holiday season. Supported with national television and radio advertising, Sierra Mist Cranberry Splash will be available in 20-oz. and two-liter bottles as well as 12-packs of 12-oz. cans.
"We're constantly examining our product pipeline to develop innovations that will satisfy the unmet needs of our consumers," said Meena Mansharamani, senior vice president of innovation and insights, Pepsi-Cola North America. "With the introduction of Dole Sparklers, we're providing a light, invigorating sparkling juice that's low in sugar and calories, but indulgent on taste. Sierra Mist Cranberry Splash is the ideal beverage for the holiday season, when consumers tend to seek more variety. From its crisp, unique flavor right down to its festive graphics, it will make its way to the top of plenty holiday shopping lists this year."
Pepsi-Cola North America also plans summer launches of Jazz, from Diet Pepsi, and Ben & Jerry's Milkshakes. Jazz, a new low-calorie cola, comes in two indulgent flavors: Black Cherry French Vanilla and Strawberries & Crème. Rich, indulgent Ben & Jerry's Milkshakes will be available in classic Ben & Jerry's flavors that consumers know and love.
