Pepsi Launches Fat-Blocking Soda in Japan

It is a cola beverage that increases the discharge, and reduces the absorption of fat by using indigestible dextrin (dietary fiber).

23 Nov 2012 --- Suntory International Food Co., Ltd. launched the "Special Pepsi health drink", the fat absorption reducing cola drink nationwide on Tuesday, November 13.

Pepsi is a known cola beverage in the world. The launch of zero calorie soda (Pepsi Nex) and "Diet Pepsi", gave the idea of a new cola drink in the market.

This time, specialized health drink for the reduction of fat absorption (Pepsi Special) is launched in the market.

Content Features:
It is a cola beverage that increases the discharge, and reduces the absorption of fat by using indigestible dextrin (dietary fiber). Through the years of development and technology, PepsiCo have formulated a crisp, unique and refreshing aftertaste.

Package Features:
"Pepsi Special" comes in luxurious shades black and gold. The "FOSHU" logo is clearly shown to specify that this beverage is a food for special health use
In addition, it will have a large scale introduction in TV-CM before its release. We will strongly appeal to you that it (Pepsi Special) is “FOSHU" food for special health use.