Patron Acquires Ultimat Vodka

24/10/07 The Patron Spirits Company, worldwide exclusive importer and marketer of the fast-growing Patron tequila brand, has acquired the global distribution rights to the Ultimat vodka portfolio from New York-based Adamba Imports International.

Ultimat is an ultra-premium vodka crafted from a blend of three different vodkas -- potato, wheat and rye (the only vodka on the market that combines all three). It is triple distilled and bottled in Poland, and currently available in major markets worldwide, including the U.S. Ultimat is created using a sophisticated distillation and filtration process that produces the cleanest, smoothest vodka possible.

The Ultimat portfolio includes Ultimat 80 proof, Ultimat Black Cherry and Ultimat Chocolate Vanilla. All three are beautifully packaged in eye-catching crystal decanter bottles, and currently retail for approximately US $50 (750ml).

"The similarities between the Ultimat and Patron brands are striking," says Ed Brown, president and CEO of the Las Vegas-based Patron Spirits Company. "Ultimat vodka and Patron tequila are both leading ultra-premium brands, meticulously handcrafted to be the best quality, best tasting spirits in their category. We're honored to add this incredibly produced and beautifully packaged vodka to our growing portfolio of top-shelf spirits."

Financial details of the transaction between the privately held Patron Spirits Company and Adamba Imports were not disclosed. Under the agreement, Patron will acquire Adamba's worldwide rights to the Ultimat brands.

"Ultimat was first introduced in 2002, and in that short time we've seen remarkable gains in its popularity. Over the past five years, sales of Ultimat have increased at about 20 percent annually, and are forecasting to continue this climb," says Adam Bak, president of Adamba Imports. "Ultimat vodka is undoubtedly at the cusp of becoming the next hot spirits brand, and to take it to this exceedingly competitive level, the people to do it are the highly experienced and committed industry experts at The Patron
Spirits Company."

The Patron Spirits Company will begin offering Ultimat to its domestic, international and duty free distribution partners starting immediately.

"Like Patron in the early 1990s, Ultimat is very much still in its infancy, and we see tremendous potential to increase awareness and build this brand across the globe," adds Brown.

In addition to Ultimat and Patron, The Patron Spirits Company's portfolio also includes Pyrat, an ultra-premium Caribbean rum blended in the British West Indies island of Anguilla.

Earlier this year, The Patron Spirits Company also introduced an extension to its Patron tequila collection with the launch of Gran Patron Burdeos, a limited-production anejo tequila that is racked in hand-selected French Bordeaux barrels. The portfolio also includes Gran Patron Platinum tequila (triple-distilled, small-batch silver tequila), Patron Silver tequila (smooth, soft and light tequila without an oak flavor), Patron Anejo tequila (blended and oak-aged for a minimum of 12 months), Patron Reposado tequila (blended to incorporate the fresh, clean taste of Patron Silver, with a hint of the oak flavor found in Patron Anejo), Patron Citronge (extra-fine orange liqueur), and Patron XO Cafe (blend of ultra-premium tequila and the natural essence of fine coffee).