Oxo-Degradable Raisin Packaging for Whitworths

Whitworths decided that the best way to go was to choose a degradable material and approached FFP Packaging Solutions in Northampton to develop a pack for them.

29/08/08 Whitworths is a major producer of both culinary and snacking fruit products, many of which find their way into the lunch boxes of the nation's children. Whitworths were keen to have a visual pack delivering the best environmental option currently available when designing 'Sunny Raisin', a range of five flavoured and coated raisin varieties aimed fairly and squarely at children and by implication, their Mums. Whitworths decided that the best way to go was to choose a degradable material and approached FFP Packaging Solutions in Northampton to develop a pack for them.

FFP's 'Estergreen' range has been created to provide customers with more environmentally friendly packaging. Estergreen is both a range of packaging and a protocol, a process through which FFP will propose the most environmentally positive packaging solution, based on the production, logistics and shelf-life requirement of the product. Solutions may include, for example, a change of material for light-weighting of the pack or removal of a laminate structure, or a sustainable instead of an oil-based material, or a recycled product.

In this instance, following Whitworths pack brief, FFP developed a laminate of oxo-degradable OPP, a material that will disintegrate over a period of time, breaking down to tiny fragments. Alternatively, the energy of the pack can be recovered through incineration. The attractive and appealing range of five designs was printed high-quality flexo after digital repro in eight colours, and is visually and in production indistinguishable from a more conventional material.