01 Feb 2016 --- With 66% of European respondents claiming to be influenced by organic labels, product launches with organic certification have seen a growth of +264% from 2010 until 2015 with a current 6% share of global confectionery launches, according to Innova Market Insights consumer data. Pointing to consumer survey data at her ISM presentation in Cologne, Juliette Kuiken of Innova Market Insights (pictured) stated that consumers perceive organic foods to be the healthier option. Organic claims appear have a stronger impact on consumers than natural claims as organic claims are subject to certification, according to the consumer study.
