Old Orchard Brands Introduces First-Ever Reduced-Sugar Pomegranate Juice
The antioxidant-rich properties of pomegranate resonate with health-conscious consumers, and its extended profile as a featured menu item at bars and restaurants across the U.S. continues to feed demand.
11/06/07 Leading juice-maker Old Orchard Brands is expanding its winning Healthy Balance line of low-sugar fruit juice cocktails with the addition of Healthy Balance Pomegranate juice cocktail; the first reduced-sugar pomegranate juice product for the U.S. market. The beverage features 75 percent less sugar than the leading pomegranate juice and is available at major grocery stores nationwide in 64-ounce bottles for $2.69.
Old Orchard Brands' Healthy Balance juice cocktails feature 75 percent less sugar, carbohydrates and calories compared with other fruit juices of the same variety. The line is fortified with 100 percent of the daily requirement of vitamin C, and a healthy dose of real fruit juice. All Healthy Balance juices are preservative-free and sweetened using Splenda no-calorie sweetener.
The enthusiasm for pomegranate-based products continues, reflected in a record number of product introductions last year. The antioxidant-rich properties of pomegranate resonate with health-conscious consumers, and its extended profile as a featured menu item at bars and restaurants across the U.S. continues to feed demand.
"Pomegranate juice consumption is no longer a trend; it has become a staple ingredient for healthier living, much like orange, cranberry and grape juices before it," said Mark Saur, president and founder of Old Orchard Brands. "Yet the high natural sugar content of pure pomegranate juice creates a diminishing return for some users. Add to that the number of cheap pomegranate juice cocktails on the market made with high fructose corn syrup that obviously don't qualify as healthy, and Healthy Balance Pomegranate becomes the solution for people looking to get the antioxidant power of the juice without all the sugar and calories."
The Company said it will also introduce a Healthy Balance pomegranate/cranberry version which combines the great taste and health benefits of two popular fruits in one reduced-sugar juice cocktail.
A portion of all proceeds from all Healthy Balance sales goes to the Juvenile Diabetes Research Foundation (JDRF) and its effort to fund diabetes research.
