Odwalla Captures the Essence of the Pomegranate

22/05/06 Odwalla, the nation’s leading health beverage brand, adds the flavor and benefits of pomegranate to its popular juice lineup with new PomaGrand™ in three 100% juice varieties: Pomegranate Juice, Pomegranate Mango and Pomegranate Berry. Odwalla took the popularity of the pomegranate and developed these juices to bring consumers the nutrition and taste they expect from Odwalla.

“Odwalla’s new PomaGrand juices contain the goodness of pomegranate and wild berry extract, both with anthocyanins -- components that have antioxidant properties,” says Dr. Tieraona Low Dog, family physician and Director of Botanical Studies, University of Arizona School of Medicine at Tucson, Ariz. “Antioxidants are substances that help maintain cell integrity by neutralizing unstable molecules, known as free radicals."

“Throughout history, this richly-colored and delicious fruit has been revered as a symbol of fertility, royalty, hope and abundance, says Dr. Low Dog. “Ancient Egyptians put them in their tombs, and according to Greek mythology, pomegranates were believed to symbolize fertility because of their many seeds.”

Pomegranates provide another flavorful way for consumers to enjoy the colors of the food rainbow. Each color of fruits and vegetables offers a unique mixture of nutrients and phytochemicals and work synergistically in whole foods to promote health.

Wild berry extract has a blend of chokeberry, elderberry, blueberry and black currant. Blending pomegranate juice and wild berry extract results in a natural harmony of anthocyanins, with their antioxidant benefits.

PomaGrand facts:
•All three varieties are 100% juice
•PomaGrand combines the goodness of pomegranate juice with wild berry extract for a unique, delicious taste and a harmony of anthocyanins
•PomaGrand combines the wonders of the red spectrum from nature’s harvest to bring a refreshing new touch to pomegranate

Odwalla PomaGrand will be available in 450mL (15.2 fl.oz.) grab-n-go recyclable plastic bottles at a suggested retail price of $3.99. Consumers can expect to find Odwalla PomaGrand on shelves in natural food stores, select supermarkets and specialty outlets throughout the country.