NutriOriginal teams up with India’s Star-Hi Herbs on new turmeric supplement with optimal bioavailability

21 Sep 2023 --- Nutrition and wellness ingredients manufacturer and distributor NutriOriginal unveils TurmiMax Bio, a turmeric supplement it says expands the ingredient’s potential through its patented combination of naturally occurring curcuminoids and the exclusive OptiBio Assurance process.

Developed in partnership with Star-Hi Herbs, NutriOriginal says the offering boasts a turmeric extract with improved absorption and complete dispersion and solubility in water.

The company asserts that this novel curcumin delivery system will expand the availability of the health and wellness benefits of turmeric to a broader array of applications and product formats, including liquid supplements, functional beverages, shots, gummies and food items.

Gonzalo Marin, CEO of NutriOriginal, states, “We’re not just providing a raw ingredient; we are delivering on our commitments to effectively support and enhance consumer health, ensure scientific validation, provide optimal value and respect traditions and the earth.”

Firoz Hussain, co-founder and managing director of Star-Hi Herbs, explains, “Our goal was to go beyond delivering a standard 95% curcuminoid extract. Through the proprietary OptiBio Assurance process matrix, we’ve entered a new frontier in bioavailability that optimizes the potential of traditional turmeric.”

Revolutionizing Curcumin delivery
The curcumin chemical found in the turmeric plant is renowned for its traditional uses in supporting healthy inflammation levels within the body, as well as promoting heart, joint, cognitive and digestive health. A growing body of scientific evidence substantiates these benefits.TurmiMax Bio boasts a turmeric extract with improved absorption and complete dispersion and solubility in water.

According to NutriOriginal, the introduction of TurmiMax Bio is an important innovation for the turmeric sector because of the innovative curcumin delivery method, it says further facilitates solubility within the body and ensures long-term health benefits. Enhancing the bioavailability of curcumin has been identified as an important goal for many turmeric supplement developers.

“Today, consumers want exceptional value from the health and wellness products they purchase, demanding the highest standards of quality, efficacy, convenience and sustainability. We believe TurmiMax Bio stands as an innovation breakthrough reflecting these shared values,” Marin says.

Sustainably sourced turmeric
Another quality of TurmiMax Bio that makes the product unique on the market, states NutriOriginal, is the sustainable method through which it is sourced in the land of turmeric, India.

The company collaborates with local farmers in the South Asian country known for its ideal climate and soil conditions for turmeric cultivation. This environment enables the cultivation of turmeric without chemicals, ensuring that the final product adheres strictly to USDA Organic farming practices.

Turmeric produced in India is further said to have superior qualities, such as unmatched purity and potency. 

Furthermore, NutriOriginal says it ensures “quality and purity” throughout the supply chain, including within the planting, growing, harvesting, transporting, extraction and delivery processes.

Sustainability and circularity within the supply chain are further accomplished through direct collaboration with local farms. The surplus organic matter, or biomass, remaining from the extraction process is not discarded – it is upcycled and returned to the farmers as a donation.

NutriOriginal will showcase TurmiMax Bio at booth #6656 at the SupplySide West in Las Vegas October 25-26.

Edited by Milana Nikolova

This feature is provided by Food Ingredients First’s sister website, Nutrition Insight.

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