NutraSweet and Domino Arrange an Alliance to Market Sweeteners
The first product will be the re-launch of the widely recognized NutraSweet tabletop brand. Plans for its market introduction will be announced soon.
23/05/07 The NutraSweet Company announced that it has entered into an alliance with American Sugar Refining, Inc., owner of the Domino brand of sugar products, to produce and distribute a line of new tabletop sweeteners in the US. The first product will be the re-launch of the widely recognized NutraSweet tabletop brand. Plans for its market introduction will be announced soon.
According to NutraSweet CEO Craig Petray, there is tremendous opportunity to leverage the NutraSweet brand in consumer markets throughout the world. “The NutraSweet brand name and its familiar ‘swirl’ symbol remain one of the most recognized and respected consumer brands in the world,” Petray said.
“With the power of the NutraSweet brand name and the sweetener experience of Domino, we will be positioned to become a major player in the billion dollar retail sweetener business,” Petray said.
