Nutception: Justin’s introduces “world’s first” organic nut butter covered nuts

06 Jun 2019 --- US nut snack supplier Justin’s has launched the “world’s first” Organic Nut Butter Covered Nuts. Available in two varieties – Almond Butter Covered Almonds and Cashew Butter Covered Cashews – the snack covers delicious, protein-packed roasted almonds and cashews with the “perfect amount of Justin’s Nut Butter for a sweet-and-salty snacking experience.”

Justin’s was the first nut butter brand to market its popular jarred offerings in single-serve 1.15-ounce squeeze packs available in all ten varieties and marketed the first organic peanut butter cup in its most nostalgic form (2-cup pack).

“It’s been 15 years since we first changed the way nut butter was done with my one-of-a-kind grind and, soon after, our original Squeeze Pack. Well, we’re at it again with a new plant-based snack – Nut Butter Covered Nuts,” says Justin Gold, founder of Justin’s. 

Justin’s Organic Nut Butter Covered Nuts are made with United States Department of Agriculture (USDA) certified organic ingredients and are Non-GMO Project Verified, gluten-free, dairy-free and Kosher. Covered Nuts also contain 2-3 grams of plant-based protein per serving, which aligns with consumer demand for more plant-based foods (showing year-over-year growth of 20 percent). 

Snacking is a central focus of innovation across all food and beverage categories, with 10 percent average annual growth of global launches with a snacking claim over the past five years (CAGR, 2013-2017), according to Innova Market Insights data. Three square meals are no longer the mantra either – a fourth, fifth or even sixth meal culture is emerging, as grazers look for that little extra pick-me-up during a hectic day.

Justin’s Organic Nut Butter Covered Nuts will debut at Whole Foods and Sprouts and will be available at additional retailers nationwide in the coming months. They are available in 3 oz. bag, made with a minimum of 25 percent post-consumer recycled content, for an SRP of US$5.99.

In addition to these snack offerings, Justin’s also introduced a new variety to its spreads line-up: Coconut Almond Butter. Made with organic creamed coconut, the latest range of Justin’s Almond Butter will be available at retailers beginning next month in 16 oz. jars and convenient squeeze packs for optimal on-the-go enjoyment.

Consumer demand for better‐for‐you snack products is driving the growing global interest in nuts and nut ingredients, as product formulators strive to attract the increasingly health-conscious public. Consumers are pivoting towards simple, unprocessed, clean label foods and many are looking for healthier snacking options.

According to a report from Innova Market Insights, almonds were the leading nut used in global snack product introductions in 2017. Almonds are a versatile ingredient delivering balanced nutrition, including satiety‐boosting nutrients like protein and fiber, as well as satisfying texture and flavor.