Novel Ingredient Services and The Ingredient House Form Strategic Alliance 

21/05/07 Novel Ingredient Services and The Ingredient House will form a strategic alliance within the food, beverage and dietary supplement markets. Over the last few years, these markets have seen an explosive demand growth for ingredients from low cost country sources. The objective by North American manufacturers to lower product costs can only be successful long term, if the quality and overall support services for these ingredients are secured, an area where Novel Ingredient Services and The Ingredient House excel and the basis for the partnership.

Novel Ingredient Services was established in 2001 and has developed a strong reputation in the dietary supplement market for delivering quality ingredients on time with a dedication to first class customer service. The company has significant expertise in sourcing from low cost country manufacturers with GMP facilities, and delivering value to it’s broad base of customers. The Ingredient House was formed in 2006 with an initial focus on high intensity and bulk sweeteners for the food and beverage sectors. Beyond these traditional ingredients the company has recognized the industry move towards, and the opportunities of, “better for you” and “nutritional enhanced” food and beverage products. Both Novel Ingredient Services and The Ingredient House see significant opportunities to leverage their sourcing and customer contact network to capture and participate in these new developments.

Commenting on the strategic alliance, Bob Green, Founder of Novel, said “Our focus is to build these two business operations simultaneously by offering quality in everything we do to both markets. It is an exciting opportunity to broaden our reach”. Graham Hall, CEO of The Ingredient House commented, “This partnership will allow us to market a broader range of ingredients within the food and beverage markets that so many manufacturers look to include. Novel has been marketing these nutritional ingredients for years and as such is a strong partner for broadening our product offering to our combined customer base”. Both companies are excited about the strategic alliance and the additional levels of service and support it will allow each company to bring to its customer base and the market place.

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