North Lake Wines prepares to launch Kelly's Revenge
A new Australian wine brand targeted to younger consumers drawn to fresh brands with strong personalities.
27/04/05 North Lake Wines, a division of Constellation Wines U.S., is launching Kelly's Revenge - a new, quintessentially Australian wine brand targeted to younger consumers drawn to fresh brands with strong personalities.
Kelly's Revenge offers three richly flavored wines: Shiraz, Chardonnay and Cabernet Sauvignon -- Australia's top three varietals. The grapes are sourced from South Eastern Australia, the country's leading premium wine appellation. Australia is now the number one importer of wine into the United States, with an amazing 40% market share and an annual growth rate topping 40%. Shiraz, Chardonnay and Cabernet Sauvignon are among the fastest-growing imported varietals.
Kelly's Revenge is distributed by North Lake Wines, a division of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook's, Covey Run, Inglenook, Talus Collection, Turner Road and Vendange.
