New Yoplait Yo-Plus is a Tasty Way to Help Regulate Your Digestive Health!
Yo-Plus contains Optibalance, a unique blend of probiotic cultures and a natural fiber. The combination of these cultures and fiber may help consumers regulate their digestive system when eaten daily.
24/08/07 Yoplait introduces Yo-Plus, the newest way to help naturally regulate your digestive health. Yo-Plus provides yogurt lovers the benefits of probiotic cultures and fiber, with the great taste consumers can always expect from Yoplait.
Yo-Plus contains Optibalance, a unique blend of probiotic cultures and a natural fiber. The combination of these cultures and fiber may help consumers regulate their digestive system when eaten daily. Yo-Plus is a good source of fiber with three grams per 4-ounce serving, and also provides 15 percent of the recommended Daily Value for calcium, and 10 percent of the daily recommendation for vitamins A and D. In addition to the special probiotic culture Bifidobacterium, Yo-Plus also contains the live and active yogurt cultures L. bulgaricus and S. thermophilus.
"We are excited to introduce to the market a delicious way to help health-conscious consumers obtain digestive benefits," said Katie Lay, Associate Marketing Manager for Yo-Plus. "Yo-Plus is the only yogurt on the market with Optibalance, which helps put digestion back on track. Plus, the smooth texture and rich flavors do not sacrifice taste."
National survey reveals women are looking for a way to regulate digestion.
A national survey conducted by MarketTools* on behalf of Yoplait Yo-Plus, revealed that nearly 50 percent of women are extremely concerned with their digestive health and discuss the issue frequently, while almost a quarter reported adjusting their lifestyles multiple times per week to accommodate digestive issues. Approximately a quarter are also looking for a way to regulate their digestive health.
"Irregular digestion is not only uncomfortable, but affects your everyday life. Maintaining a balance of healthy bacteria in the gastrointestinal system, coupled with a high fiber diet, will help regulate the digestive system," said Kathleen Zelman MPH, RD. "Consuming probiotics on a regular basis, like those found in certain yogurts and cheeses, along with plenty of fiber and fluids is a natural way to help regulate your GI tract."
Yo-Plus flavors include: Strawberry, Vanilla, Cherry and Peach. The new yogurts will be available at a suggested retail price of $2.49 per 4-ounce cup 4-pack. Yo-Plus will be available nationwide in August 2007 in the refrigerated section of your local grocer.
