New Tropicana Pure 100% Juice Line Showcases Purely Luscious Fruit

09/08/06 Move over bagged salads and make way for luscious juice. Tropicana Products, Inc., a division of PepsiCo, Inc. announced today it is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100 percent fruit juices. Building on Tropicana's juice leadership and record of innovation, Tropicana Pure goes beyond breakfast and Tropicana's flagship orange juice and debuts in four nutrient-rich blends that showcase the taste of purely luscious fruit in striking, clear one liter bottles. The four delicious varieties include: Pomegranate Blueberry, Mango Orange, Triple Berry, and Valencia Orange.

"We've been Starbucked and Paneraed," said Jim McGinnis, vice president of marketing for Tropicana. "That means consumers across many categories are trading up to higher quality and better taste, and Tropicana Pure will provide that enhanced juice experience."

With no added sugar or artificial flavors and the wonderful taste of select, sun-ripened fruit, Tropicana Pure 100 percent fruit juices can be found among their fresh fruit counterparts in the produce section. The taste of purely luscious fruit combined with a suggested retail price of $3.79 per one liter bottle makes Tropicana Pure a simple luxury worth savoring.

"Tropicana Pure is the first leading brand to enter the super premium juice category, one of the fastest growing categories in the produce section," said McGinnis. "Research shows that a trusted brand like Tropicana will bring new consumers to the category, only further fueling its growth."

With its bold flavors, Tropicana Pure enhances the overall juice experience, giving consumers a great-tasting and nutrient-rich beverage option that can be enjoyed throughout the day, outside of the traditional breakfast occasion.

"Growth in juices, even though it's small, is occurring outside the breakfast day part," said industry analyst Harry Balzer, vice president at NPD Group. "There is potential in other day parts where we also have beverages that now can be juice."

Tropicana Pure is available beginning this summer in the produce section at select grocery stores throughout the U.S.