Sweet Success Launches Two New Immunity Shakes for Children and Adults

09/08/06 Sweet Success Enterprises Inc. announced the launch of two new immunity shakes targeted for both the adult and children's markets. On August 28th, the Company will begin the initial production run for ChocKoala, a 250 ml. beverage for children. On September 13th, it will commence production on Chocolate Immunity Infusion, a unique 350 ml. beverage targeted for adults.

"These shakes are unique to the market as they are the first nutritional shakes available anywhere that are both hypoallergenic and high protein," said Jon Barron, a nutritional expert who is a consultant for the Company. "Both of these products are enhanced with activated barley (which is rich in beta-glucan), the health maintenance herb Astragalus, and Vitamin C, instead of soy or dairy which produce allergic reactions in some people."

The new immunity shakes were developed to meet the Company's platform of six requirements. They are all natural, with no synthetic ingredients or artificial sweeteners. They produce real health results by boosting the immune system. They contain no "pixie dust." The ingredients utilized are included in sufficient quantities to produce favorable benefits, not to enhance labeling claims. They contain only acceptable ingredients - no dairy, soy, or egg as the protein source. No corn oil, etc. They taste great and are affordable.

"We believe the market opportunity is substantial, as there is a major unmet need to offer beverages that enhance the immunity. With our launch in the Fall, ahead of the flu season, we expect interest in these great-tasting products will be high among both adults and children."

San Antonio-based Sweet Success Enterprises Inc. acquired Nestle USA's original Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health all-natural beverages is available in a growing number of stores and includes state-of-the-art ingredients to satiate, boost energy, increase heart health and stamina. Additional products are expected to be introduced in stores over the next few months. Historically, approximately one billion consumer unit packages, including bars and powder mix, were sold by Nestle's under the brand name.