New Sun Nutrition Introduces FRS Antioxidant Health Drink with Enhanced Flavor and New Recyclable Packaging

08/02/07 New Sun Nutrition, a developer and distributor of nutritional supplements, healthy snacks and beverages, announced that FRS, the company's patented Free Radical Scavenging (FRS) antioxidant health beverage, has been reformulated and repackaged in a new, eye-catching recyclable can. The breakthrough health drink flavors have been fine-tuned for a delicious, refreshing taste and packaged in a can for enhanced shelf life and flavor protection.

The FRS cans are available in "all natural" and "low calorie" versions. The low calorie line (Wild Berry, Orange and new Peach Mango) has only 25 calories per can. The all natural flavors (Orange and Lemon Lime) are sweetened with organic evaporated cane juices and contain no added preservatives, additives or coloring.

The reformulated FRS beverage line includes the original patented formula that synergistically combines some of nature's most powerful antioxidants with vitamins and metabolic enhancers to provide a sustained, healthy energy boost and long-term antioxidant health protection.

"Since the launch of FRS in 2004, we have continued to fine-tune the product and are proud to introduce a great-tasting, improved formula in addition to an eye-catching new recyclable can package for the ready-to-drink format," said Richard Lamb, chief executive officer at New Sun Nutrition and healthy energy snack industry veteran who co-founded The Balance Bar Company in 1992. "FRS offers consumers a healthy alternative to highly-caffeinated and sugary energy drinks, delivering a sustained antioxidant-based energy boost without the 'crash' and health risks associated with consuming large amounts of caffeine and sugar.

Additionally, FRS' powerful antioxidants offer long term health benefits by helping to prevent free radical cell damage."

"FRS' new can and flavor represents an excellent upgrade to an already strong concept. The cans have been very well received by our trade customers," said Jeff Jordano, president, Pacific Beverage Company.

Where to Buy FRS

FRS ready-to-drink is currently available in select West Coast markets including Santa Barbara, San Diego and Seattle. New Sun Nutrition's 2007 retail distribution goals for FRS cans include expanding Direct Store Delivery distributor alignments throughout the West Coast and begin expansion to select East Coast markets. FRS is also available in concentrate, powder, ready-to-drink and chew forms.