New Range of Slazenger S1 Hypotonic Sports Drinks

02/04/08 Aimia Foods has launched a brand new range of Slazenger S1 hypotonic sports drinks.

With no artificial colours or flavours, the new hypotonic Slazenger S1 drinks help the body replace lost salts and fluids faster than isotonic sports drinks.

In a category that is growing by 15 per cent year on year, and in a market worth £200m in the UK, sports drinks are not only being purchased by athletes, but by consumers looking for functional drinks with great flavours and benefits.

As a £120m brand, Slazenger is a well represented and trusted name that generates huge interest in sports such as squash, cricket, tennis and hockey. Available in handy 500ml bottles, the drinks are now available for the vending, wholesale, cash and carry and retail channels.

Neal Haworth, soft drinks category marketing manager at Aimia Foods, says: “Slazenger S1 sports drinks are a real breakthrough for the sector. We know there is a huge market out there for functional drinks, and have understood exactly what our customers want before launching. We believe the combination of a strong brand, superior product functionality and profit opportunity for our customers, plus the interest already generated, will make S1 a success.”