New Pyramid Tea Bags from Drury
. The new range is all blended and packed in-house at Drury’s premises in south London and is the result of a six-figure investment in a new Fuso packaging machine from Japan.
Mar 1 2012 --- The Drury Tea & Coffee Company, the London-based speciality tea blender and coffee roaster, which this year celebrates its 75th jubilee, has launched a new range of pyramid speciality teabags. The pyramid shape permits the use of large leaf teas in teabag form and allows the tea to brew more efficiently.
Apart from the specialist material itself, the most visually remarkable thing about the teabags is the stunning new packaging. Designed with a blue ‘family’ feel, each of 17 different varieties is differentiated by an art deco style illustration relevant to the respective tea type. The design evokes the mood of the thirties when The Drury Tea & Coffee Company was founded. The packaging has a clear window so that the bags can be clearly seen.
The new range is all blended and packed in-house at Drury’s premises in south London and is the result of a six-figure investment in a new Fuso packaging machine from Japan.
The packs each contain 15 teabags and are packaged six to a case, with all varieties available in bulk packs of 100. Prices start at £15.60 per case or £15.00 for bulk packs.
Commenting on the launch, Drury director, Marco Olmi said: “We have been encouraged to make this substantial investment in machinery by the growth of speciality fine teas in recent years. The new packs really do look stunning and we believe our faith in both the retail and out-of-home tea market will be repaid. What is so special about the pyramid bags is that they allow us to use real leaf, so we don’t have to compromise on the type of tea we put into a bag. The benefit for the consumer is that these bags have all the flavour of leaf tea coupled with the convenience of teabags.
