New Premium Tea Brand Furthers Company's Non-Carbonated Beverage Expansion

29/08/06 Cott Corporation today announced that its new Orient Emporium Tea Co. line of premium ready-to-drink teas is now available and have begun shipping in North America. The high-quality, ready-to-drink flavored teas are being sold in over 1500 Wal-Mart Supercenters.

"Our new line of teas is a further example of Cott's ability to respond rapidly to the needs of our customers and to grow our business by penetrating new beverage segments," commented Brent Willis, Cott President and Chief Executive Officer. "Ready-to-drink flavored teas is one of the fastest growing segments in the industry and we were able to take our product line from concept to market in less than two months."

The Orient Emporium Tea Co. brand includes 10 distinct flavors, from exotic Asian-inspired combinations such as Jasmine Sumana to popular Green and White teas with flavour infusions. Nine of the 10 available flavors contain the powerful antioxidants and health benefits long associated with tea drinking in Asian cultures. The products are manufactured in-house and packaged in 20-ounce PET bottles, in both six and 12-packs.

"We've seen new entries in this category recently but what sets the Orient Emporium Tea Co. brand apart is the premiumness of the products, still at a great value. As we build the brand together with retailer partners in-store, we are confident consumers will trade up to this smart choice in teas."

Cott's Orient Emporium Tea Co. ready-to-drink teas are available in: Green Tea with Citrus; Diet Green Tea with Citrus; Green Tea Berry Medley; White Tea with Berry Medley; White Tea with Clementine Orange; Raspberry Iced Tea; Jasmine Sumana Tea; Oolong Jahini Tea; Rooibos Terema Tea; and Yudomo Black Tea from Darjeeling Region of India.