New Plans and Design for Fazer’s Liquorice

Liquorice is changing from being a nostalgic product to a new trend.

13/03/08 The “new clothes” for Fazer’s liquorice were unveiled on 29 February at the Design Museum in Helsinki. Updating the design, which has lasted over one year, is part of Cloetta Fazer’s plans for liquorice. ‘Liquorice is changing from being a nostalgic product to a new trend. We see great potential in liquorice in the Finnish as well as foreign markets. Now it is time to invest in it,’ says Tom Lindblad, Managing Director of Cloetta Fazer Confectionery Ltd. which is the subsidiary of the Cloetta Fazer Group.

‘It is important to keep with the times and further develop liquorice. The familiar taste and quality will obviously be as before even after the outward appearance has been updated,’ Lindblad promises. The new look will start to be seen on shop shelves in April in Finland and gradually in other markets, says Lindblad.

‘We update the wrappers and packaging of several of our products every year. The updated wrappers keep the brands in the here and now and create opportunities for them in the future,’ says Mervi Hernberg, Area Marketing Director.