New Nesquik Product Targets School Nutritional Guidelines

09/06/06 NESTLE NESQUIK has announced an expansion of its ready-to-drink (RTD) product line to include an eight-ounce size which meets or exceeds specific school nutritional guidelines. Available nationwide for both vending and a la carte services, this new eight-ounce product is made from 100 percent Grade A one percent low fat Vitamin A&D flavored milk and comes in resealable plastic containers.

"Schools are facing a difficult challenge of providing students with healthier foods and beverages that meet new federal and local guidelines while also offering items that kids will actually want to eat or drink," said Cathy Dean, marketing manager, NESTLE NESQUIK RTD. "NESTLE NESQUIK RTD flavored milk gives schools an additional way to add essential nutrients and vitamins to their students' diets through a product that is popular with students. The new eight-ounce size is a great portion size for younger students or districts that have placed serving size restrictions on fluid milk."

NESTLE NESQUIK RTD flavored milk meets the "fluid milk" requirement as defined in the recent clarification of the 2004 Child Nutrition and WIC Reauthorization, which states that schools that sell milk must offer "fluid milk," as opposed to "fluid milk products," which are often only 51 percent fluid milk.

Milk consumption has long been associated with overall diet quality and adequate intake of many key nutrients and is a rich source of calcium, potassium, magnesium, zinc, iron, riboflavin, vitamin A, folate, and vitamin D.(A)

The Journal of the American Dietetic Association reported that children and teens that drink flavored milk consumed more milk overall and fewer sodas and sugary fruit drinks. It also stated that the nutritional benefits of milk more than offset any additional fat or calories in flavored milk, and children who drink flavored milk are more likely to meet their daily calcium requirements than their peers.(B)

This is particularly important given that the Journal of the American College of Nutrition reported that 77 percent of kids ages nine through 18 do not receive their daily requirement of calcium. NESTLE NESQUIK RTD is fortified with extra calcium to provide 40 percent of the recommended daily value of calcium in every eight-ounce serving.

Schools and vending operators interested in adding NESTLE NESQUIK eight-ounce or 14-ounce flavored milk, both available in chocolate and strawberry flavors, to their a la carte or vending product offerings should contact Nestle at 866-QUIK-VEND for more information.