New Look For WKD
18 Feb 2015 --- A vibrant new packaging design is being rolled out across all pack formats and variants of WKD, from 500ml and 700ml bottles and cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers.
The new-look for 2015 includes:
an evolution of the WKD logo
new bottle graphics which prominently feature the word ‘Original’
attention-grabbing visuals on 4-pack sleeves, multi-pack cartons, case outers and cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD
Whilst refreshing the packaging design, brand owner SHS Drinks has also taken the opportunity to make the 6 x 700ml bottle cartons easier for stockists to open by enhancing the perforation line to improve the ‘tearability’ of the outer; and barcodes have been included on both bases and at least one side to facilitate scanning.
Debs Carter, marketing director – alcohol at SHS Drinks, says: “WKD remains by far and away the No. 1 RTD brand, selling two bottles every second in the UK. The new packaging design reinforces the premium positioning of WKD and also increases visibility and stand-out on-shelf and in the chiller.
“When we researched the new design consumers responded very positively to the fresh, contemporary look and the crowd scene image particularly resonated with WKD consumers.”
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