New Leaf Tea Expands Distribution in Whole Foods Throughout the Northeast and Mid-Atlantic Regions
"It has been very exciting to work with a company where employees take such pride in the products they carry in their store. Whole Foods is a perfect strategic fit for New Leaf given the vast choices for only unsweetened teas in the cooler.
30 Nov 2009 --- New Leaf Brands, Inc., a provider of healthy beverages for consumers that are great-tasting and made only with high quality ingredients, announced that it has expanded the distribution of New Leaf Tea into Whole Foods Markets in the Northeast and Mid-Atlantic regions to include an additional 22 stores.
"It has been very exciting to work with a company where employees take such pride in the products they carry in their store. Whole Foods is a perfect strategic fit for New Leaf given the vast choices for only unsweetened teas in the cooler. The target audience at Whole Foods fits the niche of people looking for something sweeter without having to choose something with high fructose corn syrup," stated Toniann Fonte, Demo Manager for New Leaf.
Audy Espinal, New Leaf''s Territory Manager for Manhattan added, "New Leaf is on fire in Whole Foods. In a short amount of time, our products have gained significant traction. Sales have been trending upward every week and I have seen stores go from 5 cases to 25 cases sold every week, all in less than three months. Consumers and staff love our product, want to see more flavors and enjoy our demos. I look forward to seeing New Leaf continue to grow in popularity."
